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SEO 11 Aug 2026

How to get found on ChatGPT: a guide for Swiss SMEs

Where an AI assistant gets its names, what you can do yourself and why there’s no such thing as “first place”.

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AI Automation

QR-bill, eBill and reconciliation: what changes in 2026

From 14 November 2026, payments without a structured address will no longer go through. The dates to note and what to stop retyping by hand.

29 Sep 2026Read
Marketing

How much does a website cost in Switzerland in 2026?

Do the real sums over three years: what drives the price up, what the law requires and when you don’t need a new website.

18 Sep 2026Read
Archive

All articles.

Artificial intelligence, automation, SEO and marketing, explained for people who run a business, not for people who work in tech.

AI Automation

How to write a quote: a guide for tradespeople and SMEs

What to include, fixed or approximate pricing under the Swiss Code of Obligations, and where the time goes.

1 Oct 2026Read
AI Automation

QR-bill, eBill and reconciliation: what changes in 2026

From 14 November 2026, payments without a structured address will no longer go through. The dates to note and what to stop retyping by hand.

29 Sep 2026Read
Artificial intelligence

AI phone assistants and WhatsApp: the 2026 rules

It can be done, on three conditions: say it’s an AI, know what gets recorded and where the data goes.

24 Sep 2026Read
AI Automation

Custom or off-the-shelf business software? How to choose in 2026

Excel, off-the-shelf software, AI in the tools you already have, or custom-built: four routes and the costs you don’t see.

22 Sep 2026Read
Marketing

How much does a website cost in Switzerland in 2026?

Do the real sums over three years: what drives the price up, what the law requires and when you don’t need a new website.

18 Sep 2026Read
AI Automation

AI automation for SMEs: where to start and what to avoid

The real gain lies in repetitive office work. Three questions to work out which tasks are worth automating, and which aren’t.

16 Sep 2026Read
Artificial intelligence

AI training for companies: what to teach your employees

Your staff already use ChatGPT, often with no rules. What to teach in half a day, and house rules on a single page.

9 Sep 2026Read
SEO

Local SEO in Switzerland: Google, local.ch and search.ch

How Google decides who to show near you, what changed in 2026 and the one hour a month that does the job.

3 Sep 2026Read
SEO

How to get found on ChatGPT: a guide for Swiss SMEs

Where an AI assistant gets its names, what you can do yourself and why there’s no such thing as “first place”.

11 Aug 2026Read
Artificial intelligence

ChatGPT and the FADP: what Swiss businesses can do

The FADP already applies to AI. Six questions to ask before you put customer data into a chat, and who risks what.

14 Jul 2026Read
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